McDonald’s Needs To Disrupt Fast Food…Again
McDonald’s reported dismal quarterly financial results earlier this week, as it contends with price hikes on ingredients and labor, along with nagging questions about its food quality, which are...
View ArticleMcDonald’s CEO Don Thompson Still Lovin’ It
It was a day like any other at a McDonald’s near Oak Brook, Ill., recently — until, that is, Ronald McDonald’s boss got hungry. That’s when McDonald’s CEO Don Thompson – the man in charge of the...
View ArticleWhat McDonald’s Could Learn from Popeye’s – and Burger King
McDonald’s might be able to take a lesson from another brand that seems to be turning things around: Burger King. Yes, Burger King—the fast-food industry’s longtime No. 2 player now has McDonald’s in...
View ArticleMcDonald’s Introduces Fresh, Whole Fruit Option in Happy Meals
Company Builds on Nutrition, Children’s Well-Being Commitments by Adding Cuties to Restaurants Nationwide From December Through March 2015 McDonald’s USA is making nutrition choices fun and easy for...
View ArticleWhy the Big Mac isn’t the answer to McDonald’s problems
Fortune’s Beth Kowitt explains how the fast food giant lost its core consumer.
View ArticleMcDonald’s to Shrink Menu
McDonald’s again stressed on Wednesday that locally influenced and simplified menus will be key changes arriving in its stores, while saying a number of items will be going away in weeks as the world’s...
View ArticleMcDonald’s Is Joint Employer with Franchisees: National Labor Board
McDonald’s Corp. wields enough control over its franchisees that it should be jointly responsible for the working conditions of their employees, according to charges by the U.S. labor board critics say...
View ArticleWhat Sonic gets that McDonald’s doesn’t
Fast food is an indulgence, not a lifestyle. And Sonic, the fourth largest burger chain in the country, has taken that credence to heart, doubling down on the notion that there’s little reason to...
View ArticleFast Food Is Going to War Over These Three Menu Items
Chicken nugget deals are incredibly cheap at fast food restaurants right now, and coffee promotions are cheaper still. Competition over breakfast sandwiches is white hot too. Fast food’s biggest...
View ArticleMcDonald’s Announces Player Nominations, Ticket Sales for 2015 McDonald’s All...
Tickets Go On Sale Jan. 17 in Conjunction With First-Ever “Behind the Scenes Fan Experience” Offer; Team Rosters Unveiled Jan. 28 Today, McDonald’s announced the list of high school seniors nominated...
View ArticleNew McDonald’s Lawsuit Could Be Big Trouble for Fast Food
A new civil rights suit is holding McDonald’s responsible for a franchise owner’s actions Former McDonalds workers filed a lawsuit Thursday that could put more responsibility on national restaurant...
View ArticleMcDonald’s Announces Key Management Changes
Board Elects New Chief Executive Officer Upon Retirement of Don Thompson The Board of Directors of McDonald’s Corporation (NYSE: MCD) today announced that Don Thompson will retire as President and...
View ArticleThe Latest Fast Food Battle Isn’t Over Burgers or Coffee
Breakfast sandwiches and wraps suddenly are some the hottest-selling items on the U.S. menus of fast-food giants McDonald’s, Yum Brands-owned Taco Bell and Dunkin’ Brands. That’s welcome news for...
View ArticleAfter Walmart, will fast-food wages rise also?
With Walmart’s announcement that it will raise the wages of 500,000 employees, the public spotlight is shining on other employers, such as restaurants, that rely on low-wage workers to see if they...
View ArticleMcDonald’s USA Announces New Antibiotics Policy and Menu Sourcing Initiatives
Actions Are Part of Company’s Global Commitment to Address Customers’ Changing Expectations and Preferences McDonald’s USA (NYSE: MCD) today announced new menu sourcing initiatives including only...
View ArticleMcDonald’s Seeks Its Fast-Food Soul
McDonald’s is having an identity crisis. For years, it has lurched from showcasing new items – salads! Egg White Delight McMuffins! sliced apples! – to mining nostalgia for its basic Big Macs and...
View ArticleMcDonald’s USA Announces New Employee Benefit Package Including Wage Increase...
Company Also Expands Educational Opportunities to Include Free High School Completion and College Tuition Assistance for All U.S. Restaurant Employees McDonald’s USA (NYSE: MCD) today announced...
View ArticleMcDonald’s Tries Again With Upscale Burgers
McDonald’s Corp. is adding premium sirloin burgers to its U.S. menu for a limited time, the latest move by new CEO Steve Easterbrook to revive sales at the struggling fast-food chain. The upscale...
View ArticleSurvey: McDonald’s franchisees unhappy
McDonald’s is breaking the kind of records it probably doesn’t want to break. Even as its domestic sales have headed south, the six-month business outlook of its franchisees has fallen to a historic...
View ArticleMcDonald’s is closing hundreds of stores this year
The restaurant company closed 350 stores in early 2015, on top of the 350 it had already said it would shutter, as the burger purveyor seeks to stanch sales declines. McDonald’s shuttered 350 poorly...
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